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I find that so many of my clients are marketing avoidant when it comes to their sphere of influence. And yet statistics show that your sphere of influence can be the greatest source of referrals. This article show you how to dig in and get the "gold."

When is the last time that you took a good look at your sphere of influence? What is the total? What are the categories in that group? Do you have past clients, friends, acquaintances, people you hardly know? Before you do any thing else go into your data base and group your sphere of influence in categories.
Do you know who in your sphere is likely to refer to you? Do you know who in your sphere already works with another agent? How many have moved away? Start deleting the inappropriate ones. full article

Postcards have gone a long way already. From the first printed postcards used in Austria at around 1869 to the state-of the-art postcards that we are having now, we can say that postcard printing industry has accommodated immense changes and growth. The very first printed postcard was used to provide a chief means for brief communication. They were famous in Austria and because of its practicality, it was copied by the European countries including Great Britain. full article

If you're a real estate agent, you must have said this more than once: "There has got to be a better way for finding leads." And you are not alone. Every single agent's mind has crossed this idea for the simple reason that looking for leads is about the most tedious task there is in the real estate business. full article

Brochures are for displaying services. They are also for selling an idea or service. If these purposes are put into a list, then it would be endless. The numerous ways and intentions why people have and use brochures.
No matter what the reason for these brochures, the main thing is that it should be kept readable, interesting and very functional in order to become effective. It should be able to get the peoples' attention long enough for them to read what is inside, and remain useful for them to come back for more in the future. full article

1. Add value to your message The more value you build into your offer, the more likely prospects will be to respond to it. Give your prospects a reason to call you. Offer a buyer's or seller's information kit. Know an interior decorator? Partner with them to offer free design consultations with to new clients. Use your imagination ... but offer something.

Real estate is a detail-oriented business. One paperwork slip can put the entire transaction off track. Your prospects know this, so don't ever show a mailer that's less than perfect. It only takes one sloppy design or misspelled word to blow it. full article

One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach.
This then begs the obvious question (which isn't so obvious)--why do customers buy in the first place. What is their motivation, purpose in buying? What do they need the product/service for? What needs are they satisfying in buying the products in the first place? full article